PREPARING YOUR HOME

I will consult with you in order to establish your needs, wants and goals, including where you
will move to and best time to sell. I will prepare a strategic calendar of commitments showing
the key steps in the preparation and sales process the estimate time to accomplish and necessary
actions to be taken and provide you with a timeline for Broker Tours and Open Houses. I will
also provide you with thorough cost estimates for any work that will be done so that you can
budget and account for your sales costs.

OTHER PLANNING PHASE(S)

• Discuss home improvements + repairs
  ◦ Cleaning, touch-ups, repairs
  ◦ Assess functionality of space
  ◦ Provide contacts for painters, and other trades
  ◦ Manage the pre-marketing inspection process and provide contacts for inspectors, roofers, and other trades
• Consult with a professional stager to provide full-service home staging and custom design
• Window + house cleaning services
• Order and coordinate inspections
• Obtain bids and estimates for various upgrades. Summarize and obtain approval for work from you
• Obtain preliminary title reports and other available disclosures
• Determine sewer lateral compliance and other local ordinance requirements
• Compile HOA documentation and rules (if applicable)
• Coordinate cosmetic upgrades that will improve the value of the property
• Garden and exterior sprucing
• Organize deep cleaning property and washing windows
• Direct staging and photographing of the property including drone and twilight shots (as applicable)
• Obtaining seller letter, list of improvements and final seller disclosures
• Compilation of all reports and disclosures to finalize disclosure packet
• Writing and designing of marketing material for print and on-line advertising
• Final pricing and marketing decisions based on present competition
• Strategic “COMING SOON” announcements via TAN, website, print and on-line advertising
• Neighborhood mailing announcing new listing
• Creation of property specific website
• Placement on the Multiple Listing Service (MLS) and numerous on-line buyer portals
• Preparation of network marketing through Broker Affiliates internationally including “Luxury Portfolio” and “Artisan Group”
• Placement of The Grubb Co. sign on the property
• Invite neighbors to a neighborhood preview with hand-addressed/delivered postcards (optional based on location)
• Landscaping + curb appeal enhancement
• Consult with a professional stager to provide full-service home staging and custom design
• Prepare disclosures
  ◦ I will assist you with filling out the local + state disclosures
  ◦ Request HOA documents, if applicable

MARKETING YOUR HOME

I will carefully research your home with a property profile from the county, and the current
market comparable sales in your area based on size, location, bedrooms, baths, and quality of
construction. We will give you a comprehensive market analysis to determine its potential list
and sales price.

The Grubb Co. marketing department has an extensive advertising program utilizing such newspapers as The Oakland Tribune, The San Francisco Chronicle, Berkeley Voice, Real Estate San Francisco, Wall Street Journal, San Francisco Business Times

ONLINE MARKETING

• Customized campaigns for local + global reach
• Multiple listing service (MLS) + syndication to 200+ real estate websites, including Trulia, Zillow, and Redfin
• Social media marketing on Facebook and Instagram
• Access to top agent networks

LOCAL MARKETING

• Targeted buyer campaigns
• Print ads
• Local community events + promotion
• Financing options

OPEN HOUSE

• For sale signage design + placement
• Open house announcement in local paper
• Custom-designed listing materials
• Catered tours + preview events for agents and neighbors
• Multiple team members to host open house and engage prospective buyers
• Weekly follow-up with home owner to discuss interest
• Provide disclosures to interested buyers

CREATIVE SERVICES
We will provide a custom marketing package from the following options:

• Professional photography
• HD video + aerial drone options
• Custom website
• Contemporary graphic design for print + online marketing materials, ads, mailers, and signage
• 4-color property brochure

OFFER REVIEW, ESCROW + CLOSING

On offer date, offers are submitted by agents and summarized by us for you. You will be
presented all offers and will be advised on best strategy to take. You will receive a calendar
events, escrow information, contact details of all parties and estimated closing costs
I will manage escrow process from opening to closing and supervise final details to help botH
Buyer and seller. I will be present for all necessary physical inspections of the property
My ongoing Service Excellence Program ensures all details are managed professionally and
efficiently in order to make the transaction as smooth and stress-free for you as possible.

REVIEW OFFERS
• Establish offer review strategy + timeline
• Verify buyer’s financials, including down payment and closing costs
• Review + present all offers with suggested recommendations + options based on strength, financing, and credibility
• Build rapport with the buyer’s agent
• Negotiate to help you obtain the best outcome for you
• Final offer is ratified by Seller + Buyer

ESCROW PROCESS
• Provide a streamlined schedule + applicable due dates with continuous updates
• Coordinate paperwork via easy, online signatures
• Buyer’s conduct inspections + begin the financing process
• Any approved Seller repairs are completed
• Compile move-out checklists
• Keep open line of communication with all parties

SIGNING + CLOSING
• Coordinate an appointment with the title company to sign your closing documents (Buyer’s will make a separate appointment)
• Review estimated closing statement
• Schedule movers; contact HOA (if applicable) for move-out procedures
• Coordinate with the Buyer’s to do a final walkthrough; Krista or Rosie will be there
• Disconnect all utilities, cancel insurance
• Leave all appliance manuals + warranty info, keys, remotes for buyer
• Buyer’s loan funds, all monies received in escrow
• Confirm recording
• Deliver keys
• Post-close support: relocation guidance and additional resources